You have to give it to Steve Ballmer, CEO of Microsoft, the man can make announcements that others would avoid at all cost. The latest is "Apple can't control the phone market". Well, Apple is taking a fair piece of the smartphone market share. That was their goal, they have done so very quickly, and they have a very high end product. Apple is in fact diversifying their product line in order to make sure they are successful in the long term. Mr Ballmer and Microsoft do the same thing, only without the flair Apple has shown.